|
for Aug. 22-23 Sports & Entertainment Festival at Diablo Freeride Park at Mountain Creek Resort in NJ
FOR IMMEDIATE RELEASE: July 16, 2008
NEW SEASON. NEW FORMAT. NEW JERSEY!
VERNON, New Jersey - Whether you are a competitive cyclist, casual
rider or just a fan of music, entertainment and the arts, Diablo
Freeride Park at Mountain Creek in Vernon, N.J., is the place to be on
August 22-23. Jeep 48STRAIGHT, the largest sports, music and
entertainment event in the U.S., will roll into town with some of the
top professional riders in the world, backed by a full line-up of
musicians and a host of social and environmental activities – all
designed to empower people to celebrate and connect with the outdoor
lifestyle.
The event will be headlined by the Jeep 48STRAIGHT Mountain Bike
Series, featuring top ranked racers from across the globe battling in
dual slalom format for the richest payout in professional mountain bike
racing. Competitors such as World Champions Brian Lopes and Eric
Carter, as well as National Champions Rich Houseman and Melissa Buhl,
are just a few of the elite athletes who have already signed on to make
a run for the title. Local professionals and semi-pros will also have a
chance to grab one of the spots in the competition through an open
qualifier which will be capped at 75 men and 25 women.
Other highlights of the event include the Rookie Rally, where
non-elite amateurs and club riders can test their mettle and earn
prizes by trying to beat a blistering pace on the Indy Cross track set
by one of the top riders in the sport. Off the dirt, guests may walk
the race grounds and take in the Sponsor Expo, Environmental Eco-Alley
and Beer Garden, while also watching the entertaining Dirt Derby before
settling in for a prime-time free concert featuring top national and
area musicians!
The full event schedule includes:
Friday, August 22
12:30 p.m. – 3:30 p.m. Qualification for Dual Slalom 48STRAIGHT Competition
4 p.m. – 6 p.m. Rookie Rally – Indy Cross Track
Saturday, August 23
11 a.m. – 6 p.m. Sponsor Expo / Environmental Eco-Alley / Beer Garden
12 p.m. – 2:30 p.m. Jeep 48STRAIGHT Dual Slalom Competition
2:30 p.m. – 4 p.m. Rookie Rally – Indy Cross Track
3 p.m. Awards Ceremony
3:30 p.m. Dirt Derby
4:30 p.m. – 6 p.m. FREE Concert
48STRAIGHT Sports, Music & Entertainment Event Set for Mountain Creek Resort on August 22-23,
Page 2-2
Full event information, including dates, times, and locations, as
well as registration for the cycling competitions, may be found at www.48STRAIGHT.com
Each event of the Jeep 48STRAIGHT summer season will receive
national broadcast coverage on CBS Sports, representing the most
visibility of any mountain biking event in the sport. The event at
Mountain Creek will air on CBS Sports on September 28.
In addition to the first stop at Mountain Creek, the 48STRAIGHT
schedule also includes stops on September 19-21 at The Canyons Resort
in Park City, Utah, and October 23-25 at The Madonna Inn in San Luis
Obispo, Calif.
About Jeep 48STRAIGHT
Jeep 48STRAIGHT, founded in 2007 and headquartered in Ketchum, Idaho,
is a multi-media, consumer-driven platform designed to empower
individuals who aspire to connect to the outdoor lifestyle through
sport, music and ‘green’ awareness and consciousness. Its unique
capabilities have established Jeep 48STRAIGHT as the premiere
organizers of world-class high-end summer and winter sporting
competitions, as well as a top promoter of concerts that have included
some of the world’s best-known musicians. The company’s global reach is
made possible through 16 hours of CBS network specials highlighting
year-round initiatives such as the Jeep 48STRAIGHT mountain
sports/music/culture festivals; sports performance training programs;
green education symposiums and a virtual outdoor lifestyle information
network. In addition to Jeep, marketing partners include John Paul
Mitchell Systems, Michelin, Crux Event Management & Production,
Beyond Coastal, Diablo Freeride Park at Mountain Creek Resort (N.J.),
The Canyons Resort (Utah) and The Madonna Inn (Calif.). For more
information on Jeep 48STRAIGHT media, event and merchandise offerings,
visit www.48STRAIGHT.com
# # #
source: Al Sommers
Sommers Public Relations
| 
No comments yet? Post the first one now!